"Steadfast, serene, immovable, the same, year after year, through all the silent night
burns on forevermore that quenchless flame, shines on that inextinguishable light!"
- Henry Wadsworth Longfellow
The “elevator pitch” is a business cliché for a short speech you might give in an elevator ride to a prospective customer about why that person would want to buy your company’s product or service. It’s supposed to be short, simple and focused. And everybody in your company should know it by…