"Steadfast, serene, immovable, the same, year after year, through all the silent night
burns on forevermore that quenchless flame, shines on that inextinguishable light!"
- Henry Wadsworth Longfellow
Marketing for non-profit organizations is odd. If you’re marketing for a business, you can focus on your product or service, emphasizing how much a customer needs what you’re selling. Some non-profits don’t even have a cause most people will need – they succeed in getting you to donate to their…